Fresno Building Healthy Communities does not discriminate based on race, color, religion, origin, gender, national origin, age, marital status, military service, disability, or sexual orientation. Reasonable accommodation may be provided upon request. All applicants tentatively selected for this position will be required to pass a background screening and may be required to submit to tests to screen for illegal drug and alcohol use before employment.

Marketing & Communications Director

Status: Full-Time, Exempt | Reports to: President & Chief Executive Officer | Salary: $81,120 per year, Plus Benefits | Deadline: Open until filled

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Position Description

Under the general supervision of the President & Chief Executive Officer, the Marketing & Communications Director is responsible for developing and implementing the long-term marketing and communications vision for Fresno BHC’s brand, which promotes Fresno BHC’s mission and unique position within the public health and social justice sectors.
The Marketing and Communications Director is responsible for planning, developing, and implementing all Fresno BHC marketing strategies and communications, both external and internal. The director also oversees the development and implementation of support materials and services in marketing and communications. The director directs the efforts of the marketing and communications staff and coordinates at the strategic and tactical levels with the other functions of the organization.

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Responsibilities

Develop, implement, and oversee internal and external communication plans, media strategies, marketing, and public affairs following Fresno BHC’s goals, mission, and values.
Create, implement, and measure the success of a comprehensive marketing and communications program that will enhance Fresno BHC’s image and position within the marketplace and the public and facilitate internal and external communications.
Manage the strategic and creative design of Fresno BHC marketing and communications activities and materials.
Manage the Marketing and Communications staff, which currently consists of a Communications Specialist and a Multimedia Design Specialist.
Ensure articulation of Fresno BHC’s desired image and position, ensure consistent communication of image and position throughout the organization, and communicate to all internal and external constituencies. Uphold protocol to ensure a uniform “house style” (uniform fonts, logos, pictures).
Responsible for editorial direction, design, production, and distribution of all Fresno BHC publications.
Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests.
Coordinate the appearance of all Fresno BHC print and electronic materials, such as letterhead, logos, brochures, etc.
Develop, coordinate, and oversee programs, technical assistance, and resource materials to assist partners in their activities, marketing, communications, and positioning.
Ensure that Fresno BHC regularly conducts relevant market research, coordinates and oversees this activity, and monitors trends.
Leads special projects as assigned, such as special events, campaign development, and the capital campaign communications plan.
Responsible for achieving marketing and communications goals and financial objectives. Ensure that evaluation systems, including benchmarks, are in place for these goals and objectives and report progress to the President and CEO.
Develop short- and long-term plans and budgets for the marketing and communications department and its activities, monitor progress, ensure adherence, and evaluate performance.
Recommend short- and long-term organization goals and objectives to the President & CEO.
Develop, implement, and monitor systems and procedures necessary for the smooth operation of the
marketing and communications department.
Stay informed of developments in marketing and communications and not-for-profit management
and governance and use this information to help the organization operate with initiative and
innovation.
Support the President and CEO, Board members, and selected others in public affairs matters and
marketing and writing activities.
Work with various staff and volunteers to develop and maintain a strategic perspective—based on
marketplace and constituent needs and satisfaction—in organizational direction, program and
services, and decision-making and ensure the overall health and vitality of the organization.
Develop and coordinate means to seek regular input from Fresno BHC’s key constituencies regarding
the quality of programs and services and the organization’s relevance.
Administer policies to ensure the organization’s integrity.
Act as an internal consultant to bring attention and solutions to organizational priorities.
Manage and oversee contracted communications and marketing consultants and vendors.
Maintain records that measure the scope and effectiveness of messages, relating them to goals
identified in Fresno BHC strategic and programmatic plans, and assist with preparing regular progress
reports.
Participate in assigned local, regional, and statewide activities.
Maintain flexible hours as some meetings and program activities may occur outside normal office
hours, on weekends, and in various locations; travel as needed.
Other duties as assigned.

Qualifications

The Marketing & Communications Director must have demonstrated knowledge and experience in the design and execution of advanced marketing and communications activities. Must possess strong creative, strategic, analytical, and organizational skills. Experience developing and managing budgets, hiring, training, developing, and supervising staff. They must be able to meet the responsibilities of the position and deadlines on a regular basis and meet high-quality standards on all activities and materials.

Must be a graduate from an accredited college or university with a bachelor’s degree in a job-related area and have at least five years’ experience in marketing, communications, or public relations in a supervisory role. Demonstrated ability to work in a fast-paced environment with multiple competing demands.

Must possess a valid California Driver’s License and verifiable automobile insurance and have the use of a reasonably reliable automobile for use on the job, have the ability to pass background checks including LiveScan fingerprinting, and must be able to lift up to 40 pounds occasionally.

NOTE: The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements, which may change from time to time based on business needs. When appropriate, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions of the job, so long as those accommodations do not create an undue hardship for the organization. However, regular attendance and promptness are considered part of each employee’s essential job functions.

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PO Box 7694
Fresno CA 93747
(559) 256-8722
marketing@fresnobhc.org

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